Mailchimp Free

Mailchimp Free is an ongoing $0 Marketing plan for one owner. It supports one audience with up to 250 contacts and 500 individual email sends per month, subject to a separate 250-send daily cap. The plan includes a limited template selection, a one-click automated welcome email, basic reporting, forms and landing pages. Mailchimp also provides iOS and Android apps for managing contacts, campaigns and reports.

The 250-contact allowance counts the contacts stored in the account, while every email delivered to one recipient—including test emails—counts as one send. Sending is paused if the contact or email-send limit is exceeded. Only one audience and one Owner seat are included. Free emails and landing pages must display Mailchimp’s referral badge. Templates and automation are limited, SMS is not included, and new Free accounts receive email support for only their first 30 days; ongoing help is primarily self-service and Mailchimp Assistant.

A solo operator testing email marketing with fewer than 250 contacts and no need for team access, advanced automation or more than two full-list sends per month.