Amazon has unleashed some excellent discounts on its range of Fire TV products and Kindle deals for its e-reader and tablet range. Things got even better at the last minute as a few Echo devices have just been discounted too.
The promotional prices are running now, possibly only until the end of the day and mark the best prices we've seen this year on these Amazon devices.
These are great discounts, with some of them matching prices seen around big sales events like Amazon Prime Day. We've gone into detail about each deal below.
These offers will represent the cheapest prices in the UK for these Amazon devices and could be the best we'll see for a few months so if you see something you like, our advice is to pounce.
Our personal favorite deals, you ask? We're pretty tempted by the discounted Kindle Paperwhite and 4K-supporting Fire TV dongle. Sadly, the Echo Show and Echo Spot devices aren't getting involved, but why not check out our Amazon Echo deals page to see what other stores are doing for the Alexa devices.